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A Body Needs a Head

Creating space on your site for people to talk is not enough to create community. "If you build it, they will come" is not a good community strategy.

They do come... but then they go... leaving an empty field.

When they come, they are looking for something. They are looking for a leader. They are looking for connection. They are looking for someone who shares their passion.

A body without a head doesn't live long.

In the beginning, that has to be you. If you are going to start a community, you need to be part of it, especially when it is first starting.